Creating a website necessarily means the incorporation of content onto the site. Content clearances are designed to make sure the use rights surrounding such content are in order. 

A website is many things. From a legal perspective, it is a collection of intellectual property rights. If there is a domain, is there a trademark issue involved and, if not, has it been trademarked to protect it? If there is a logo, has the same trademark analysis been done? What about the site design and actual content? Is it original or borrowed from some other source? If borrowed, has a license to use the content been arranged? 

A content clearance is simple a legal effort to make sure a website is not infringing upon the rights of another party. Well, that is the dry legal reason for obtaining the clearance. The real, practical reason is to avoid getting sued by some other site or company for using their intellectual property without the right to do so. 

As you can probably guess, I provide content clearance services. The clearance covers pretty much everything on your site from domains to still photographs to written content to logos to videos and, well, you get the idea. I then prepare a report for you detailing each of the relevant areas, any potential concerns and possible solutions. The goal is then to clean up any loose ends. 

The web is not nearly as wild as it used to be. Now it is more like a jungle. You should understand that there are law firms out there whose sole purpose is to hunt the web looking for people using the intellectual property of their clients without permission. They then file lawsuits for millions of dollars to protect those rights. A content clearance can help you avoid such lawsuits. 

Contact me today if you would like to learn more. 

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