Electronic Contracting
Electronic
contracting is a subject that caused courts significant
aggravation for years. You should care because you will
need to sign contracts with your customers.
Electronic contracting may seem like some
form of legalese you don't really need to know about,
but you do. When you sell something online to someone,
you are forming a contract. If you don't do it
correctly, you can run into problem wherein a customer
is able to get their full purchase price back whether
they deserve it or not. For instance, let's assume you
have a membership site and a person is a member for a
year. If you don't get the contracting right, they
could complain and get the full 12 monthly payments
back.
E-Sign
A contract in the brick and mortar world
always required some symbol of acceptance by each party
to be valid. For example, you signed a contract when
buying or renting your home and it became valid when
the landlord/seller signed it as well. This also points
out the problems that can arise when doing a
transaction online. How does one "sign" a contract in
the virtual world? Electronic contracting is the
answer.
To sign a contact online, a party needs to
make an affirmative act indicating as much. Let's take
the example of a site selling something. I go to buy
the product in question, enter my credit card and that
is it. Have I signed the contract? Any argument I can
come up with is pretty weak. Some parties try to remedy
this by including a statement that says if you buy from
me, you are agreeing to all my terms and conditions.
Again, this is pretty week since there is no
affirmative action taken by the customer or client.
What would an affirmative action be? It would be
clicking an 'I Agree" button that sites the appropriate
terms. It is that simple.
Finally, one needs to keep a record of the
transaction. A mere sign that the credit card went
through is not enough. Most payment processors now
handle this provision, but the burden is on you to make
sure that you have evidence to support your claim of an
electronic contract.
Electronic contracting is an area that is
constant flux. Contact me to learn more about the
latest developments and getting your site in
compliance.
Richard A. Chapo, Esq.


