Testimonial Release Agreement
What creates
more credibility for a business than a testimonial from
a happy customer? Nothing! Just realize you need a
testimonial release agreement for each one you
obtain.
Study after study has shown that
testimonials are near the top of the scale when it
comes to building credibility for a business. Perhaps
this is because of a little assumption made by
consumers that is actually backed up by law –
testimonials are true. If you create fake testimonials
for your site, you are breaking the law and asking for
a heap of trouble.
Given the value of testimonials, you should
be actively seeking them out. When you do, it is
important to remember that the customer has both a
right of privacy and a right to control their image.
Given this, you need to not only ask them if they will
submit a testimonial, but obtain a testimonial release
agreement whether you use the statement on websites,
brochures or wherever.
Why should you get a testimonial release?
Well, people change their minds. There is nothing wrong
with that, but what if they say they never agreed to be
listed on your site, brochure or whatever? You want an
objective piece of evidence that will put a stop to any
legal action on their part. Trust me, these issues come
up all the time.
Contact me today at 619-992-1867 if you need
a testimonial release agreement for your website or
marketing. Said agreements are customized to your
business, quickly turned around and may be used for all
your testimonials.
Richard
